Monalisa is an LGBTQ+-focused beauty clinic based in São Paulo, Brazil. Founded by members of the LGBTQ+ community, the clinic was created to provide a safe, inclusive, and welcoming space where clients can feel comfortable accessing beauty treatments and laser hair removal. The visual identity reflects this mission through bold self-expression, featuring highly saturated colors, playful illustrated characters, and a vibrant graphic language that celebrates individuality.

The project included the complete brand identity, illustrations, social media content, marketing assets, merchandise, and the overall visual system across both digital and physical touchpoints.