gurte is a brazilian brand based in são paulo, operating across clothing and objects with a strong focus on design, contemporary visual culture, and artistic experimentation.

from its conception, gurte was envisioned as an experimental platform rather than a brand confined to a single aesthetic. each drop explores a distinct visual language, allowing different references, techniques, and artistic approaches to coexist and evolve over time. while the aesthetics shift from collection to collection, they remain connected through a shared contemporary identity: playful, expressive, youth-oriented, and rooted in a strong visual language that creates a cohesive universe despite constant transformation.

for drop 1, i developed the brand's creative direction from concept to execution. my work included concept development, visual identity, logo design, color direction, illustration, graphic design, apparel and product design, print development, art direction, and production of the launch campaign and photoshoot. this first collection established the foundation of gurte's visual universe, introducing a playful and expressive language that balances humor, experimentation, and a distinctive contemporary aesthetic.