oui paris, a brand from the boticário group, entered the french luxury fragrance market in 2021.
between 2021 and 2023, f.biz developed the brand's branding and creative concept, where i worked on the visual identity, brand guidelines, and the overall always-on communication.

the launch of the rivière bleu and paradis rouge fragrances was designed to bring the sophistication of french perfumery into the brazilian market.